Inspiration

The England team have revealed their new 2010 World Cup strip, which is based on the 1966 World Cup winning shirt. It’s a red jersey with the standard Three Lions logo which has above it a raised red...

From time to time even the best brands have to deal with negative feedback. Some sweep it under the carpet, and some tackle it head on. One San Francisco pizza company has gone further than most though - they...

The California-based Hoelzer Reich apparel company has been banned from sponsoring fighters at future UFC and WEC (cage and martial arts fights) events in the UK. Concerns were raised over the company's...

We all know that branding and sponsorship go hand in hand, and that the world’s sporting stars are so heavily branded and sponsored it’s amazing they can stay upright under the weight of all the decals and...

So, vests. They are the ideal tool for promotional and advertising activities, especially in winter, believe it or not. The reason is that the vest is one of the cheapest, simplest and most dramatic forms of...

When investing in a logo, make sure that it’s: •    Unique – you don’t want to get confused with another company•    Recognizable – a clever logo that looks too abstract might appear pretty...

There are many good reasons for choosing the humble T-shirt as your company uniform: •    Purchase Cost – buying T-shirts is not expensive, compared to the cost of formal clothing like collared shirts,...

There are a number of ways you can use promotional clothing in your business, but it’s always wise to focus on the purpose of promotion. Promotional activity should create brand recognition, reinforce...

A uniform makes certain statements about a company or business. It says that there is a public image that the organisation wishes to convey – think of the difference between the way a barista wears an...