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We've become a café society. There are nearly as many cafés in the UK as pubs now, and it's a competitive business, as more than half of them are small independent outlets rather than chains or franchise operations. Everybody from schoolchildren to grandparents goes to cafes – they host thousands of business meetings every day and start hundreds of thousands of romances.
To hang onto customers and gain new ones, a café needs to provide great food and drink with superlative service, and a uniform is an essential part of getting that service right. Whether you're an American themed diner or a classic Italian coffee bar, the way you dress your staff tells those walking past your windows what to expect when they come inside. And that's what turns casual passers-by into customers.
One way to distinguish your café staff from the crowd is to pick unusual uniforms for them to wear. Printed aprons are fun, easy to launder and give a crisp appearance to your team, while T-shirts with bright and witty logos, like these from Chelsea Bun, create a relaxed happy environment for customers.
There's no limit to what you can achieve with a café uniform: taking your staff from casual in the day to white shirts in the evening can signal a change of menu from laid-back coffee through to up-scale dining, or giving your team embroidered caps in summer creates an entirely different vibe that can sell lots of ice-cream, smoothies or cookies.