When it comes to branded clothing, Fruit of the Loom has long been a trusted name. Known for combining comfort, durability, and excellent decoration results, their Premium Iconic range has become a popular choice for businesses, events, and merchandise brands alike.
Selected garments in the Premium Iconic collection feature CICLO® technology, an innovative fibre technology designed to help synthetic materials biodegrade more naturally at the end of their life. This is helping giving businesses a more sustainable option without compromising on quality or performance.
What makes the Premium Iconic range so popular?
Garments like the Fruit of the Loom Iconic Premium Set-In Sweatshirt, which is featured in this collection, deliver everything you’d expect from a premium Fruit of the Loom garment:
- Soft, comfortable fabrics
- Modern retail-inspired fits
- Excellent embroidery and print results
- Durable construction for everyday wear
The range is designed to deliver reliable quality, everyday comfort and strong branding results across a wide range of applications on custom branded workwear or promotional merchandise.
What is CICLO technology?
CICLO technology is built directly into the garment fibres during manufacturing. It helps synthetic materials break down more like natural fibres when they eventually end up in environments such as landfill.
The result is a garment that performs just like a standard product during use, while offering a more sustainable approach to end-of-life textile waste.
While CICLO technology supports a more sustainable end of life solution, these garments are still built for everyday wear. With the same trusted construction, comfort and branding performance associated with the Premium Iconic range, they are designed to last through regular use, repeated washing and everyday use in the workplace. The biodegradation process is intended to occur only when the garment eventually reaches the end of its useful life and enters environments such as landfill.
Why choose Fruit of the Loom CICLO garments?
For businesses looking to make more conscious purchasing decisions, the Premium Iconic CICLO range offers the best of both worlds:
- Trusted Fruit of the Loom quality
- Premium comfort and fit
- Outstanding branding potential
- Innovative fibre technology
- A more sustainable clothing option
As organisations continue to place greater importance on sustainability, these garments offer a simple way to align branded clothing choices with wider environmental goals.
Explore the range
If you’re looking for high-quality branded clothing that combines trusted Fruit of the Loom craftsmanship with innovative CICLO technology, the Premium Iconic Sweatshirt is well worth exploring.
