Forget bottles of wine or boxes of chocolates which are anyway, not always culturally appropriate or healthy gifts, instead why not give your team an item of personalised clothing they’ll appreciate all year round?

A fleece or jacket that has been personalised is a fantastic gift because it’s winter appropriate, acceptable to all ages, sizes, genders and cultures and is substantial enough to make your staff feel that you really to appreciate them – much nicer than a bottle of supermarket plonk!

Personalised branded clothing is also good for your business. A new T-shirt, polo-shirt or even a cool printed or embroidered hoodie brings a lot of benefits. Your staff look and feel better, the branding encourages company recognition and helps to build teams and having new uniforms makes people, both staff and customers, feel that you are investing in the business and supporting its growth and development.

Choose printed clothing that is appropriate to your business and your staff – something too formal for young hip workers will make them feel you don’t understand their ‘vibe’ while something too casual for an older and more established workforce can imply that you fail to recognise the wisdom and experience of your team. And winter colours can really heighten the festive nature of your gift – red T-shirts or holly-green hoodies give people the right winter emotions without making them feel like you’re forcing them to dress up as Santa and his elves!

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Promotional clothing is one of the top three items in promotional merchandise: between pens (the first item) and mouse mats (the third most popular item) and can be a fantastic business support system.

Think about how multi-national businesses imprint their brand on T-shirts, jackets, baseball caps or hats. It’s common to see a business name emblazoned across a T-shirt or sweatshirt, round a baseball cap and on a bag too. This is because clothing serves as one of the best advertising vehicles available.

T-shirts are probably the most popular item of promotional clothing, partly because they come in a wide range of colours, sizes and styles so that they translate your brand into a garment that really supports your message, but T-shirts aren’t just versatile, they are also cost-effective and durable, which means that they last longer and look better which gives your promotional activity a much longer life than some other promotional items.

T-shirts and their close cousin, polo-shirts, don’t have it all their own way though. Winter clothing, especially fleeces, have become a very popular promotional item too, as have giveaway winter hats which are popular, like umbrellas, when the weather is at its worst.

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Fleece clothing has become the comfort blanket of choice for autumn wear. It’s smart enough to be sported in the office, especially on Dress Down Friday but cozy and relaxing enough to be a real weekend favourite. It also works well in a range of colours, which can’t be said for all clothing – anybody remember green denim? Exactly. But fleece is as wearable in black or charcoal grey as in the powder blues and soft pinks that women particularly enjoy.

Fleece is a fabric that is easy to wash and dry and packs beautifully, coming out of the suitcase without a crease – it’s also a fantastic fabric to decorate and to use for promotional clothing because its light weight and simply styling make it suitable for both indoor and outdoor wear.

A sleeveless fleece offers a superb combination of warmth and protection, but it also provides long-lasting performance, so it’s a brilliant choice for companies that have to watch the pennies as it can be on show throughout the year, is almost impossible to wear out or destroy, and is always popular with staff (or volunteers if you run a charity or club).

The sleeveless style of fleece is the first choice for people who need to have freedom of movement: sports coaches, drivers, delivery personnel and those working in shops selling bulky items all adore a fleece with a logo that can be worn over other uniform items.  Because the fleece section covers the torso it keeps the core muscles warm and relaxed and that means that the arms and legs tend to remain warm too because heat lost from the core muscles causes a deep chill in the rest of the body.

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It’s time for many businesses, large and small, to start thinking about the cold months which can affect businesses, and staff, in a variety of ways. Just as schools have a back to school uniform designed to keep children warm in winter, cool in summer and safe and visible all year round, so workplaces need to ensure that their workwear that serves the same purpose.  Smart companies know that as well as ensuring their employees are safe and happy, they can get a publicity boost by using printed or embroidered clothing.

Bodywarmers and jackets are a good investment to keep your staff warm and comfortable – especially if they spend any time at all outdoors, like drivers and delivery people or salespeople who may be on forecourts or helping people carry purchases to cars.

High-visibility clothing means those who do work outdoors are safe. Depending on your choice of high-vis clothing, you can also ensure they are warm and waterproof into the bargain

Hats can be vital both to keep a workforce warm and to promote your business. Give them away to your customers too, as they will wear them outdoors all the time and provide publicity for your company.

Make sure your team are in agreement with your purchases, as there is nothing worse than buying clothing that your workforce hates, and talk to your clothing supplier to see whether there are cost effective ways of promoting your business better through promotional clothing.

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