A survey is being carried out to find out what people think of the uniform worn by North Wales Police officers. The new uniform was introduced by their former chief constable and features baseball hats worn with black polo shirts with embroidered logos and combat trousers.
What the survey aims to discover, is whether different uniform clothing makes officers appear professional and/or approachable. And people are not slow to come forward with their opinions. Conservative MP David Jones has already stated that he’s not in favour of baseball caps, ‘The traditional helmet or flat cap looks significantly more professional,’ he said, adding that, ‘It would be very helpful to the police in terms of generating respect from the public if they were to adopt a more traditional uniform.’
There seems to be an age split in the informal responses – younger people think the more casual uniform looks more ‘practical’ and ‘up to date’ while older people think the uniform should convey ‘respect’ and ‘authority’.
It’s a vital concern for business to understand how elements of workplace clothing are viewed by customers and the general public. If polo shirts look casual to most people, they may not be the best choice for a courier or security firm that wants to give the impression of professionalism and safety. On the other hand, if a work jacket gives the impression of being similar to a military or police uniform top, it can escalate levels of hostility if it’s being worn by nightclub door staff or those supervising crowds at public events.
Picking the right clothing to express the aims and ideals of your company can help people have confidence in your staff.
Forget bottles of wine or boxes of chocolates which are anyway, not always culturally appropriate or healthy gifts, instead why not give your team an item of personalised clothing they’ll appreciate all year round?
A fleece or jacket that has been personalised is a fantastic gift because it’s winter appropriate, acceptable to all ages, sizes, genders and cultures and is substantial enough to make your staff feel that you really to appreciate them – much nicer than a bottle of supermarket plonk!
Personalised branded clothing is also good for your business. A new T-shirt, polo-shirt or even a cool printed or embroidered hoodie brings a lot of benefits. Your staff look and feel better, the branding encourages company recognition and helps to build teams and having new uniforms makes people, both staff and customers, feel that you are investing in the business and supporting its growth and development.
Choose printed clothing that is appropriate to your business and your staff – something too formal for young hip workers will make them feel you don’t understand their ‘vibe’ while something too casual for an older and more established workforce can imply that you fail to recognise the wisdom and experience of your team. And winter colours can really heighten the festive nature of your gift – red T-shirts or holly-green hoodies give people the right winter emotions without making them feel like you’re forcing them to dress up as Santa and his elves!