Using promotional tools to grow your SME Anna M May 31, 2012 Business tips, Embroidery, Printing, T-Shirt Printing 1 Comment For many SME’s finding effective promotional mechanisms can be difficult. Cost is a major issue, and budgets can be small to non-existent, but how and when to use promotional tools is also a complex subject...
Caring for promotional clothing Anna M May 3, 2012 Embroidery, Printing, T-Shirt Fun, T-Shirt Printing If promotional clothing does its job, it will become an heirloom – vintage T-shirts, retro fashion boiler suits and dresses, previously loved ties and bags, all these are desirable but fragile items. Modern...
Closed loop promotional clothing – case study Anna M April 23, 2012 Embroidery, Printing, T-Shirt Printing 1 Comment Closed loop manufacturing has become an increasing focus of Corporate Social Responsibility initiatives and McDonald’s are leading the way. It’s no surprise that uniforms that are related to the London...
Choosing the best promotional clothing Anna M April 11, 2012 Embroidery, T-Shirt Printing There are three key concerns when selecting promotional clothing • Budget • Appearance • Performance Budget is simple and is usually the tightest and most evident constraint on promotional...
Being careful about trademarks Anna M March 6, 2012 Printing Most companies know that they have to respect the trademarks, specifically the symbols, of other companies and organisations. But even large organisations sometimes fall foul of the law, whether...
Corporate Clothing – how not to wear your brand Anna M February 27, 2012 Uncategorized Chris Matyszczyk over at CNet News has a thought-provoking post about branded clothing as worn by people in start-up industries, which covers a lot of territory in a very pithy fashion. Two things really...
Clothing as business symbol Anna M December 28, 2011 Uncategorized The excellent and exhaustive blog, Clothes on Film has taken its annual trip through just about every film that came out this year (and some that we’d never heard of but apparently premiered anyway) to look...
Choosing staff uniforms Anna M December 19, 2011 Printing A staff uniform is becoming a more popular incentive for employees the longer the difficult economic situation continues. Everybody can see that being provided with work clothing is a worthwhile benefit, and...
Sports, Sponsorship and Branded Clothing Anna M September 29, 2011 Awards, Printing, T-Shirt Printing The New Zealand Rugby Union is fearful of a boycott of the 2015 World Cup, and it’s partly down to branded clothing. The International Rugby Board (IRB) has controls over the way national sponsors can be...
RSPCA brand arrives Anna M September 28, 2011 Printing, T-Shirt Printing The Society for the Prevention of Cruelty to Animals (RSPCA) is designing clothing. Marketing Week reveals that the charity branded clothing, along with gifts and pet food, will be launched to attract new...