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Logo? Nogo

When it comes to creating the correct branding identity for your company, getting the logo right is crucial. The 'face' of your business, it needs to be simultaneously memorable, unique, eye catching and...
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Virgins Secret Weapon

This month, after a campaign that generated phenomenal public support, Richard Branson succeeded in delaying the governments decision to award its ‘West Coast’ rail franchise to rival operator First Group....
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Friday Focus: handling holidays well

The Olympics have hit their stride and that, allied to the August Bank Holidays, has led to a sudden surge in people taking holidays, lieu days or – and it’s a British pastime – just not turning up to...