Looking for examples of custom branded workwear for football clubs, steward uniforms, stadium staff clothing or hi vis workwear for sports venues? This case study explores how Preston North End partnered with Clothes2order to create a professional, highly visible matchday uniform solution for stewarding teams at Deepdale.
Why Football Clubs Need Professional Matchday Workwear
On a busy matchday, thousands of supporters move throughout a stadium looking for seats, facilities, directions and assistance. For clubs, ensuring staff can be identified instantly is critical.
That is why professional steward uniforms, branded hi-vis clothing and durable workwear have become essential across modern football operations.
When supporters can easily identify members of staff, clubs can improve:
- Fan experience
- Crowd management
- Matchday safety
- Staff professionalism
- Brand consistency
For historic clubs such as Preston North End, maintaining these standards is particularly important. Deepdale welcomes thousands of supporters throughout the season, making visibility and consistency a key priority for stewarding and operations teams.
About Preston North End
Preston North End is one of the most historic names in English football and plays its home fixtures at Deepdale, recognised as the world’s oldest continuously used professional football ground.
Organisation Snapshot
- Industry: Football
- Organisation: Preston North End Football Club
- Location: Deepdale Stadium, Preston
- Workwear Application: Stewarding, fan support and matchday operations
- Staff: Around 300 stewards
- Clothing Solution: Branded hi-vis workwear and steward uniforms
The Challenge: What Do Football Stewards Wear?
With large crowds attending fixtures throughout the season, Preston North End needed a workwear solution that would help supporters identify staff quickly while maintaining a professional appearance across the stadium.
The club required:
- Highly visible steward uniforms
- Durable branded workwear suitable for repeated use
- Consistent presentation across teams
- Reliable repeat ordering for new recruits and expanding teams
- Fast turnaround when additional garments were needed
The challenge was not simply providing clothing.
It was creating a long term branded workwear programme capable of supporting matchday operations throughout the football season.
How Clothes2Order Helped
A Consistent Matchday Uniform
Clothes2order supplied customised hi-vis workwear for stewarding teams, helping create a consistent appearance across the stadium.
The result was a professional, recognisable uniform that allowed supporters to identify staff immediately when assistance was needed.
Durable DTF Printed Branding
Football clubs need workwear that survives repeated use, washing and exposure to the elements.
To achieve this, we used DTF printing technology, producing durable branding that remains sharp and visible throughout the season.
Extensive Hi-Vis Workwear Options
No two stadium roles are identical.
Stewards, operations staff and support teams often have different requirements depending on location, weather conditions and responsibilities.
Preston North End benefited from access to a wide selection of personalised hi vis clothing, allowing different teams to select garments suited to their working environment while maintaining a consistent branded look.
Dedicated Account Management
Managing workwear across a football club requires more than garment selection.
From product advice to repeat orders, Clothes2order’s account management team supported the club throughout the process, helping maintain consistency as staffing requirements evolved.
Results: Better Visibility, Better Consistency, Better Matchday Operations
The partnership delivered practical and measurable improvements across matchday operations.
Consistent Steward Uniforms
A standardised workwear solution created a unified appearance across stewarding teams and improved professionalism throughout the stadium.
Durable Branding
DTF printed logos and branding continued performing under regular stadium use, helping preserve a professional appearance over time.
Simpler Workwear Management
A scalable ordering process made it easier to support team growth, replace worn garments and onboard new staff members.
Stronger Brand Presentation
Consistent branded workwear reinforced the club’s identity while ensuring customer-facing staff always represented the organisation professionally.
What Preston North End Said
According to Guy Nelly, Ground Safety Officer at Preston North End:
“From time I sent the order through to the delivery, it actually surprised me. I didn’t expect it to be as quick as it was. From the first game we were able to get all the stewards in their workwear. The staff are over the moon with it, they were so used to the old jackets that they all commented on the difference of quality, with the new ones being very warm and comfortable to wear.”
Final Thoughts
The partnership between Preston North End and Clothes2order demonstrates how branded hi-vis workwear can support football clubs far beyond simple uniform provision. By improving visibility, maintaining consistency and strengthening brand presentation, the club has created a matchday workwear solution that supports both staff and supporters every season.
For football clubs, sports venues and event organisations looking for steward uniforms, customised hi vis clothing or scalable branded workwear programmes, the Preston North End example highlights the value of combining durable garments with a reliable fulfilment partner.
Read the full Case Study here.
Frequently Asked Questions
What workwear do football stewards wear?
Football stewards typically wear high visibility jackets, coats or vests that make them easy for supporters to identify during events. At Preston North End, stewarding teams wear branded hi vis workwear to help improve visibility and maintain a professional appearance across matchdays.
How many stewards does Preston North End employ?
Preston North End employs around 300 stewards to support matchday operations at Deepdale. Having a consistent uniform helps supporters quickly identify staff when they need assistance.
Which workwear brand does Preston North End use for its stewards?
Preston North End chose garments primarily from the Leo Workwear range. Leo Workwear is known for producing high visibility clothing designed for demanding environments where safety, comfort and visibility are essential
Why did Preston North End choose branded hi vis workwear?
Branded hi vis workwear helps improve staff visibility, creates a more professional appearance and ensures a consistent look across stewarding teams. It also helps supporters quickly identify the right person when they need directions or assistance.
How are Preston North End’s steward uniforms branded?
The garments are customised using DTF printing, providing durable branding that can withstand regular wear and washing while maintaining a professional appearance throughout the football season.
Can football clubs personalise hi vis workwear?
Yes. Football clubs can personalise hi vis jackets, coats, vests and other safety clothing with logos, team branding and staff identifiers using embroidery or print methods such as DTF printing.
What should football clubs look for when choosing steward uniforms?
Football clubs should prioritise visibility, durability, comfort, weather protection and consistent branding. The right steward uniform should help staff remain identifiable throughout busy matchdays while standing up to regular use.
