This year, merch is making a big comeback. After years of living in a digital-first world, fans and event-goers are craving something tangible. We’re moving away from simply downloading an album or getting a virtual badge; people want something they can hold, wear, and show off.
It does not matter if your band is selling t-shirts at gigs, or you are an event organiser creating promotional giveaways, or a brand building loyalty; the right t-shirt can make all the difference. But with so many options out there, which ones truly stand out in 2026?
We’ve done the homework for you. Here are the top three t-shirts for merch that combine quality, style, and value.
Gildan Softstyle – The Merch Legend
When it comes to merch, Gildan Softstyle is the undisputed classic. People love it because it’s affordable, meaning you can order in bulk without breaking the bank and still leave room for profit
It’s also a favorite for DTG print thanks to its smooth surface, making your designs pop. Available in a huge range of colors — including the ever-popular music black t-shirts — this style is perfect for everything from corporate merch to promotional and events t-shirts for big celebrations.
Plus, it comes in a heavyweight option (Gildan Heavy Cotton Adult T-shirt) for extra durability and offers a true-to-size fit, so fans will love wearing it again and again. If you want a reliable, cost-effective option that looks great and works for bold prints, Gildan is your go-to.
Stanley/Stella Creator 2.0 Creator– Premium & Sustainable
Looking for something more premium and eco-conscious? The Stanley/Stella Creator 2.0 is a vegan-approved, sustainable choice that’s making waves in 2026.
- Why it’s great: Trendy color palette for modern vibes. Slightly oversized fit recommended for that streetwear look. Ethically made and eco-friendly
This is the t-shirt for brands that care about sustainability and aesthetics. Perfect for limited-edition drops or merch that feels high-end. You can also take a look at our full organic range and find other Stanley/Stella garments to complement with it.
Fruit of the Loom Original – Bright & Bold
If you want colour that pops, Fruit of the Loom Original is your best friend. Similar to Gildan in quality, but with a vibrant twist.
- Why it’s great: Bright, eye-catching colors. Ideal for events and festivals. Great quality option that balances cost and style
Pair it with bold DTF prints or bold graphics for merch that stands out in a crowd.
Choosing the right t-shirt for merch is about balance affordability, sustainability, and style. The legendary Gildan is one of the most famous go-to’s, the eco-friendly Stanley/Stella, or the colourful Fruit of the Loom are also amazing choices; these options will keep your people happy and your brand looking sharp.
Ready to create your merch?
Explore these t-shirts and customise them at Clothes2order.com.
