If you are in a band, or doing band PR, getting a good band T-shirt can be your best marketing tool. Fans always want to express their devotion to their musical heroes and demonstrate their coolness to the world and that’s where a T-shirt really delivers. As downloads overtake physical purchases of music CDs, a T-shirt becomes the easiest way for a music lover to demonstrate their musical tastes to the world.
Brand is the keyword here, so knowing what the band wants to express is crucial to getting it right. The Future Boy T-shirt shows how to brand a band. James Bourne (ex Busted and Son of Dork) has gone for a stencilled image with a street art feel but crisp and clean enough to be immediately identifiable from far away: that’s really important to fans, who want their fandom to be seen by all. In a neat twist, the Future Boy T-shirt shows Future Boy himself, wearing a T-shirt labelled ‘Future Boy’ all of which gets the brand name across in a witty fashion.