Retail outlets, from high street shops to car sales forecourts, have always known that customers need to be able to identify staff immediately. But choosing the best uniform is much more than just making your staff stand out – the right clothing highlights your brand and encourages people to ask questions, engage with your product and make the decision to buy from you.
The polo shirts we produced for Cartridge World tick all the boxes. The smart navy-blue polo matches their brand colours, and emphasises the starburst yellow logo that makes their brand so memorable. The logo location on the left side of the chest is the classic position for shop uniforms: this familiar placement allows customers to home in on staff members who can help them buy or choose the items they want or assist them in making the best purchases.
For less formal retail environments, such as a casual clothing store or sports retailer a T-shirt might be a good choice, while more formal businesses usually opt for short or long-sleeved shirts with a monogrammed logo..
When choosing retail uniform items, make sure you find out what your staff feels comfortable in, and what your customers recognise easily - that way you invest in clothing your team will just love to wear and that your customers trust completely. You never get a second chance to make a first impression and having happy, confident sales staff in great uniforms is a key step to generating the right buzz for business success.